设计赋能乡村振兴行动者网络构建与其机制的研究
Study on the construction and Mechanism of the Actor Network of Designing and Empowering Rural Revitalization
摘要
随着设计思维与地方创新实践的日益融合，设计赋能乡村振兴的方式愈发丰富，实现社会价值的程度不断加深，但现有的乡村振兴设计还存在可持续性不足、应用性有限的问题。本文基于行动者网络理论和制度逻辑理论，构建"行动单元--行动逻辑--行动转译--行动网络"设计赋能乡村振兴的理论解释框架，以珠海市设计中心为例剖析设计赋能乡村振兴行动者网络构建与其机制。研究发现：设计赋能乡村振兴是多元利益主体介入的动态演进过程，不同行动者出于政府治理逻辑、社会服务逻辑、市场效率逻辑，在互动中发生冲突，出现认知分歧、知行偏差、协同失调问题。具有政府和企业双重属性的混合型组织可以凭借组织内部混合逻辑有效协调外部行动者，以需求挖掘机制促进行动者认同的共生、以组织互动机制形成行动者关系的互嵌、以利益联结机制实现行动者利益的耦合。设计赋能乡村振兴行动者网络最终呈现出产品--品牌--农文旅的产业链赋能路径。
Abstract
With the increasing integration of design thinking and local innovation practice, the ways of design-empowered rural revitalization are becoming more and more abundant, and the degree of realizing social value is deepening. However, the existing rural revitalization design still has problems of insufficient sustainability and limited application. Based on the theory of actor network and the theory of institutional logic, this paper constructs the theoretical interpretation framework of "action unit -- action logic -- action translation -- action network" to design and empower rural revitalization, and takes Zhuhai Design Center as an example to analyze the construction of actor network and its mechanism for designing and empowering rural revitalization. The research finds that rural revitalization by design is a dynamic evolution process involving multiple stakeholders. Different actors have conflicts in the interaction due to the logic of government governance, social service and market efficiency, resulting in differences in cognition, deviations in knowledge and practice, and discoordination. Hybrid organization with dual attributes of government and enterprise, effectively coordinates external actors through the internal mixed logic of the organization, promotes the symbiosis of actors\' identification by the mechanism of demand mining, forms the interlocking of actors\' relations by the mechanism of organizational interaction, and realizes the coupling of actors\' interests by the mechanism of interest connection. The network of design empowered rural revitalization actors presents an empowering path of product - brand - agricultural tourism industry chain.关键词
设计赋能/乡村振兴/行动者网络/制度逻辑/混合型组织Key words
Design-empowerment/Rural revitalization/Actor network/System logic/Hybrid organization引用本文复制引用
丰霞,王鑫鑫,钟欣欣.设计赋能乡村振兴行动者网络构建与其机制的研究[EB/OL].(2024-09-29)[2026-04-03].http://www.paper.edu.cn/releasepaper/content/202409-59.学科分类
农业经济/科学、科学研究/农业科学研究
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