潜移默化：社群同伴的创业努力如何激发创业激情

Entrepreneurial passion is crucial for driving entrepreneurial activities and sustaining entrepreneurial vitality. The question of how to stimulate this passion has garnered increasing attention. While earlier studies have explored the contagion of entrepreneurial passion, there are still two notable gaps in the current literature. First, although many scholars have examined the contagion mechanism of work passion, research on the contagion and aggregation of entrepreneurial passion remains in its infancy. Second, most studies on entrepreneurial passion contagion have focused on the team level, limiting our understanding of how this passion spreads among individuals. To address these gaps, this study proposes conducting two longitudinal dyad analyses, drawing on relevant concepts from observational learning theory. By examining the interactions between entrepreneurs and their peers within their communities, the study aims to analyze how entrepreneurial passion is induced and the underlying mechanisms involved. Study 1 invited 235 novice entrepreneurs from entrepreneurship training programs in Beijing, Tianjin, Shandong and Jiangsu provinces. to participate in a survey. The survey consisted of six rounds of follow-up questionnaires, each conducted at six-week intervals. The questionnaire adopts a round-robin design, which is mainly used to describe the interpersonal interaction in the workplace. Each participant was assigned a unique identification code to match the data between the entrepreneur and their entrepreneurial peer. Ultimately, 208 valid dyadic datasets were obtained. Building on the findings of Study 1, Study 2 explored the boundary role of peer entrepreneurship progress and entrepreneurial proactive personality. For the study, 336 novice entrepreneurs and their peer resources from entrepreneurship training programs in Guangdong, Hubei, Zhejiang, and Hunan provinces were invited to participate. The process was similar to Study 1, with six rounds of follow-up surveys conducted at six-week intervals, resulting in 297 valid dyadic datasets. The results suggest that (1) Peer entrepreneurial effort cannot directly stimulate entrepreneurs entrepreneurial passion, but indirectly influences it by enhancing role clarity. (2) Peer entrepreneurial progress positively moderates the relationship between peer entrepreneurial effort and entrepreneurial role clarity. (3) The personality trait of proactive negatively moderates the relationship between entrepreneurs role clarity and their entrepreneurial passion. Our study contributes to the literature on entrepreneurial passion in three key ways. First, it explores the formation mechanism of entrepreneurial passion from the novel perspective of entrepreneurial community peer interactions, broadening the focus beyond traditional entrepreneur-employee or team entrepreneur leader-team member dynamics. This approach deepens our understanding of entrepreneurial interactions. Second, the study details how community peers influence entrepreneurs through interpersonal interactions, highlighting the mediating role of role clarity in the dynamic relationship between peer entrepreneurial efforts and entrepreneurial passion. Third, it reveals that the entrepreneurial progress of peers can help entrepreneurs assess whether their efforts are worth emulating, thus indirectly supporting concepts from observational learning theory. Additionally, it finds that the personality trait of proactive can dampen the positive impact of peer entrepreneurial efforts on entrepreneurial passion by influencing role clarity. Future research should consider the significant role of various personality traits in shaping entrepreneurial passion when examining how to activate it.