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公众网络健康信息搜寻对线下就医行为的影响因素研究

Effects of Public Online Health Information Search on Offline Medical Care Seeking Behavior

中文摘要英文摘要

目的/ 意义]分析公众网络健康信息搜寻特征,并探索公众网络健康信息搜寻对线下就医行为的影响因素。[方法/过程]基于S-O-R 理论,提出相关假设并构造公众网络健康信息搜寻与线下就医行为的关联模型。以在校大学生为主要研究对象,采用SPSS25.0 软件对收集到的204 份有效问卷进行信效度分析、相关性分析和因子分析,采用Amos25.0 软件构建结构方程模型进行假设验证并利用Bootstrap 方法对中介效应进行检验。[结果/ 结论]研究发现:1)公众网络健康信息搜寻显著影响线下就医行为;2)公众网络健康信息搜寻显著影响风险感知;3)躯体警觉显著影响线下就医行为;4)风险感知、躯体警觉在公众网络健康信息搜寻与线下就医行为间存在中介作用。

Purpose/Significance] At present, studies on online health information search at home and abroad mainly focus on the analysisof influencing factors of online health information search, the analysis of characteristics of online health information search, and theanalysis of the action path between online health information search and health anxiety, etc. Few scholars focus their research objectsand perspectives on offline medical treatment behavior. Moreover, there is insufficient research on the effects and mechanism of onlinehealth information search on offline medical treatment behavior. This paper aims to analyze the characteristics of public online healthinformation search and explore the factors that affect public online health information search on offline medical care seeking behavior.[Method/Process] Based on the S-O-R theory, this paper proposed relevant hypotheses and constructed a correlation model betweenonline health information search and offline medical care seeking behavior. Taking college students as the main research object, basedon the maturity scale of domestic and foreign authorities, four variables of online health information search, risk perception, physicalalertness and offline medical treatment behavior and 13 operable observation variables were designed. SPSS25.0 software was used toconduct reliability and validity analysis, correlation analysis and factor analysis of 204 valid questionnaires collected. Amos25.0 software was used to construct a structural equation model to verify the hypothesis and the Bootstrap method was used to test themediation effect. [Results/Conclusions] The research findings: 1) public online health information search significantly affects offlinemedical seeking behavior; 2) public online health information search significantly affects risk perception; 3) public physical alertnesssignificantly affects offline medical care seeking behavior; 4) risk perception and body alertness mediate between public online healthinformation search and offline medical care seeking behavior. Based on the study conclusions and the results of interviews with somesurveyors, two suggestions have been put forward. On the one hand, it is necessary to collect online resources, drive offline traffic, andhelp the growth of the offline medical market. On the other hand, it is necessary to build a health index, establish a nationally unified andcredible evaluation index system for the health of urban residents, index evaluation of residents' health status, and predict diseasemanifestations. Most of the subjects in this study are college students, and the questionnaire distribution scope is limited, so the researchresults are not representative enough. Additionally, the scope of the research object will be further expanded to include the middle-agedand senior subjects to enhance the persuasiveness of the research conclusions.

文庭孝、吴祎玮

DOI:10.13998/j.cnki.issn1002-1248.23-0461

医药卫生理论

公众网络健康信息搜寻线下就医行为影响因素结构方程模型

public online health information searchoffline medical treatment behaviorinfluencing factorsstructural equation model

文庭孝,吴祎玮.公众网络健康信息搜寻对线下就医行为的影响因素研究[EB/OL].(2024-04-03)[2025-08-18].https://chinaxiv.org/abs/202404.00094.点此复制

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