Inferior parietal lobule and early visual areas support elicitation of individualized meanings during narrative listening

Abstract When listening to a narrative, the verbal expressions translate into meanings and flow of mental imagery, at best vividly immersing the keen listener into the sights, sounds, scents, objects, actions, and events in the story. However, the same narrative can be heard quite differently based on differences in listeners’ previous experiences and knowledge, as the semantics and mental imagery elicited by words and phrases in the story vary extensively between any given two individuals. Here, we capitalized on such inter-individual differences to disclose brain regions that support transformation of narrative into individualized propositional meanings and associated mental imagery by analyzing brain activity associated with behaviorally-assessed individual meanings elicited by a narrative. Sixteen subjects listed words best describing what had come to their minds during each 3–5 sec segment of an eight-minute narrative that they listened during fMRI of brain hemodynamic activity. Similarities in these word listings between subjects, estimated using latent-semantic analysis combined with WordNet knowledge, predicted similarities in brain hemodynamic activity in supramarginal and angular gyri as well as in cuneus. Our results demonstrate how inter-individual differences in semantic representations can be measured and utilized to identify specific brain regions that support the elicitation of individual propositional meanings and the associated mental imagery when one listens to a narrative.