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BAT: Benchmark for Auto-bidding Task

BAT: Benchmark for Auto-bidding Task

来源:Arxiv_logoArxiv
英文摘要

The optimization of bidding strategies for online advertising slot auctions presents a critical challenge across numerous digital marketplaces. A significant obstacle to the development, evaluation, and refinement of real-time autobidding algorithms is the scarcity of comprehensive datasets and standardized benchmarks. To address this deficiency, we present an auction benchmark encompassing the two most prevalent auction formats. We implement a series of robust baselines on a novel dataset, addressing the most salient Real-Time Bidding (RTB) problem domains: budget pacing uniformity and Cost Per Click (CPC) constraint optimization. This benchmark provides a user-friendly and intuitive framework for researchers and practitioners to develop and refine innovative autobidding algorithms, thereby facilitating advancements in the field of programmatic advertising. The implementation and additional resources can be accessed at the following repository (https://github.com/avito-tech/bat-autobidding-benchmark, https://doi.org/10.5281/zenodo.14794182).

Alexandra Khirianova、Ekaterina Solodneva、Andrey Pudovikov、Sergey Osokin、Egor Samosvat、Yuriy Dorn、Alexander Ledovsky、Yana Zenkova

10.1145/3696410.3714657

计算技术、计算机技术自动化技术经济

Alexandra Khirianova,Ekaterina Solodneva,Andrey Pudovikov,Sergey Osokin,Egor Samosvat,Yuriy Dorn,Alexander Ledovsky,Yana Zenkova.BAT: Benchmark for Auto-bidding Task[EB/OL].(2025-05-13)[2025-06-27].https://arxiv.org/abs/2505.08485.点此复制

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