Structural Dynamics of Harmful Content Dissemination on WhatsApp

WhatsApp, a platform with more than two billion global users, plays a crucial role in digital communication, but also serves as a vector for harmful content such as misinformation, hate speech, and political propaganda. This study examines the dynamics of harmful message dissemination in WhatsApp groups, with a focus on their structural characteristics. Using a comprehensive data set of more than 5.1 million messages, including text, images, and videos, collected from approximately 6,000 groups in India, we reconstruct message propagation cascades to analyze dissemination patterns. Our findings reveal that harmful messages consistently achieve greater depth and breadth of dissemination compared to messages without harmful annotations, with videos and images emerging as the primary modes of dissemination. These results suggest a distinctive pattern of dissemination of harmful content. However, our analysis indicates that modality alone cannot fully account for the structural differences in propagation. The findings highlight the critical role of structural characteristics in the spread of these harmful messages, suggesting that strategies targeting structural characteristics of re-sharing could be crucial in managing the dissemination of such content on private messaging platforms.