Meaning Is Not A Metric: Using LLMs to make cultural context legible at scale

This position paper argues that large language models (LLMs) can make cultural context, and therefore human meaning, legible at an unprecedented scale in AI-based sociotechnical systems. We argue that such systems have previously been unable to represent human meaning because they rely on thin descriptions: numerical representations that enforce standardization and therefore strip human activity of the cultural context that gives it meaning. By contrast, scholars in the humanities and qualitative social sciences have developed frameworks for representing meaning through thick description: verbal representations that accommodate heterogeneity and retain contextual information needed to represent human meaning. While these methods can effectively codify meaning, they are difficult to deploy at scale. However, the verbal capabilities of LLMs now provide a means of (at least partially) automating the generation and processing of thick descriptions, potentially overcoming this bottleneck. We argue that the problem of rendering human meaning legible is not just about selecting better metrics, but about developing new representational formats (based on thick description). We frame this as a crucial direction for the application of generative AI and identify five key challenges: preserving context, maintaining interpretive pluralism, integrating perspectives based on lived experience and critical distance, distinguishing qualitative content from quantitative magnitude, and acknowledging meaning as dynamic rather than static. Furthermore, we suggest that thick description has the potential to serve as a unifying framework to address a number of emerging concerns about the difficulties of representing culture in (or using) LLMs.