人机共生体验的形成机制与作用效果研究
The Formation Mechanism and Effectiveness of Human-Machine Symbiotic Experience
摘要
随着数字化与智能化技术的迅速发展，人机协同构成的营销与体验生态发生了深刻变化。不同于以人为中心的传统客户体验，人机共生体验（HSX）作为新兴互动模式，强调人与机器的相互作用及其所涌现的能力，具有提升用户体验、优化企业决策与促进社会福利的潜力，在推动经济发展与改善民生中意义重大。因此，在万物互联、实时交互的数字生态中，如何创造更高的用户价值成为亟需解决的问题。围绕HSX的动态过程，本研究拟分三个层面展开探讨：研究1聚焦概念与测量，系统梳理HSX的内涵、维度与结构特征，开发相应测量工具；研究2关注形成机理，从智商与情商双维度协同的视角揭示HSX的涌现机制与演化规律，并提出阶段性演化模型；研究3着眼于作用机制与效果，实证检验HSX在积极与消极结果上的双螺旋效应，并探讨其边界条件。研究将不仅为企业开展基于HSX的营销战略和智能应用提供实践启示，也为政府推进“人工智能+”行动和数字生态治理提供重要的理论支撑。
Abstract
The rapid advancement of digital and intelligent technologies has profoundly reshaped the marketing and experience ecosystems driven by humanmachine interactions. Distinct from traditional human-centered customer experience, HumanMachine Symbiotic Experience (HSX) represents an emerging interaction paradigm that emphasizes reciprocal collaboration and emergent capabilities between humans and machines. HSX holds significant potential to enhance user experience, improve corporate decision-making, and promote social well-being, thereby playing a pivotal role in economic development and quality of life. Within todays digital ecosystemcharacterized by pervasive connectivity and real-time interactioncreating greater user value has become an urgent priority. This research investigates the dynamics of HSX through three interconnected studies: Study 1 conceptualizes and operationalizes HSX, systematically clarifying its definition, dimensions, and structural features while developing a corresponding measurement instrument. Study 2 explores the formation mechanisms of HSX, uncovering its emergent dynamics and evolutionary pathways from both intelligence quotient (IQ) and emotional quotient (EQ) perspectives, leading to a proposed stage-based evolution model. Study 3 examines the impact mechanisms and outcomes of HSX, empirically testing its dual-helix effects on positive and negative consequences and identifying relevant boundary conditions. The findings offer practical guidance for businesses in designing HSX-based marketing strategies and intelligent applications, while providing theoretical foundations for policymakers promoting AI+ initiatives and digital ecosystem governance.关键词
客户体验/参与者体验/人机共生交互/人工智能/数字生态系统Key words
customer experience/actor experience/human-machine symbiotic interaction/artificial intelligence/digital ecosystem引用本文复制引用
李纯青,郝日艳,刘伟.人机共生体验的形成机制与作用效果研究[EB/OL].(2026-01-26)[2026-01-28].https://chinaxiv.org/abs/202601.00205.学科分类
计算技术、计算机技术
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