人生得意须尽欢：时间观对个体消费倾向的影响
You only live once: The influence of temporal perspective on individual consumption tendency
黎耀奇 1陈政任 2江秋敏 2林美珍3
作者信息
- 1. 中山大学旅游学院文旅消费研究中心;中山大学旅游学院
- 2. 中山大学旅游学院
- 3. 华侨大学旅游学院
- 折叠
摘要
提振消费、扩大内需已被列为我国经济工作首要任务，如何通过有效的助推方式提振国民消费成为学界和政界共同关注的焦点。然而，以物质激励为主的传统行为干预策略在长期影响方面存在局限，如何利用有效的助推策略实现长期的提振消费效果是当下的研究缺口。本研究从时间心理学的研究视角出发，综合运用二手数据分析、实验室实验、大规模问卷调查、现场实验等混合方法，系统揭示时间观如何通过刺激个体体验消费需求进而助推消费倾向的影响机制。研究发现：(1)相对于循环时间观，线性时间观能更有效地促进个体消费倾向，而体验消费需求在二者间起中介作用；(2)时间范围对上述影响存在调节效应，有限时间范围会增强时间观对消费倾向的影响，而开放时间范围则削弱上述影响。本文将时间观助推纳入扩大内需研究情境，拓展了框架效应研究边界，研究结论为我国提振消费策略提供了实证支持和实践指导，对制定长期提振消费政策有重要的借鉴意义。
Abstract
In the context of China prioritizing consumption expansion, this research addresses a critical gap: understanding how psychological mechanisms, specifically temporal perspective, influence consumer behavior. We investigate whether and how linear versus cyclical temporal perspectives serve as effective "nudges" to boost consumer consumption tendency, particularly experiential consumption, and explores the underlying mediating pathways and boundary conditions governing this relationship. The goal is to provide actionable psychological insights for policymakers seeking effective demand-side interventions.To ensure robust and generalizable findings, a multi-method research design was employed. Study 1 established the relationship between temporal perspective and consumption tendencies using cross-national secondary data. Building on this, Study 2 employed a controlled laboratory experiment with high internal validity to examine the causal mechanism through which temporal perspective influences consumption patterns. Study 3 further investigates the mediating mechanisms and boundary conditions of this relationship through a large-scale national survey, thereby enhancing the external validity of the findings. Finally, Study 4 validates the ecological validity of the conclusions by conducting a one-month field experiment to re-examine the impact of temporal perspective on consumption tendency.The findings consistently demonstrate that exposure to a linear temporal perspective significantly enhances consumer consumption tendency compared to a cyclical time perspective. This effect operates primarily through a key psychological mechanism: the linear temporal perspective increases consumers need for experiential consumption. Furthermore, the perceived time extension acts as a critical moderator. When individuals perceive time extension as limited, the positive impact of a linear temporal perspective on need for experiential consumption, and consequently on consumption tendency, is significantly amplified. Conversely, perceiving time extension as opened weakens these effects.This research makes significant theoretical contributions. First, we break through the paradigm of how temporal perspective influences specific types of consumption, and for the first time systematically demonstrate the implicit nudging effect of temporal perspective on general consumption tendency, offering a new perspective for understanding how temporal perspective shapes the dynamism of the consumer economy. Second, we uncover the core mechanism, revealing that linear temporal perspectives boost consumption tendency primarily by heightening the need for experiential consumption, moving beyond explanations based solely on time or risk perception. Third, we resolve prior theoretical inconsistencies by identifying perceived time extension as a pivotal boundary condition, demonstrating its role in strengthening the consumption-nudging effect of linear temporal perspective under limited extension. Collectively, these insights advance temporal perspective theory and provide a robust psychological foundation for designing effective consumption-stimulating strategies.关键词
时间观/提振消费/体验消费需求/消费倾向/时间范围Key words
Temporal perspective/Stimulating consumer consumption/Experiential consumption needs/Consumption tendency/Time extension引用本文复制引用
黎耀奇,陈政任,江秋敏,林美珍.人生得意须尽欢：时间观对个体消费倾向的影响[EB/OL].(2026-02-27)[2026-02-28].https://chinaxiv.org/abs/202602.00237.学科分类
经济学/经济计划、经济管理
评论