生成式AI产品使用对消费者记忆效能及行为的双刃剑效应
The dual-edged sword impact of generative AI product usage on consumer memory efficacy and behavior
摘要
生成式人工智能的迅猛发展正重塑消费者行为，但其对消费者认知与行为的影响亟待系统性探索。本研究构建“技术-认知-行为”跨学科理论框架，从记忆效能的短期增益和长期阻碍的动态视角，探究生成式AI产品使用对消费者行为的双刃剑影响、机理及应对策略。分4个研究递进展开：研究1探索揭示生成式AI产品使用对消费者记忆效能的非线性影响；研究2和3分别探究记忆效能增益对消费者行为产生的正性/中性效应，以及记忆效能阻碍造成的负性后效；研究4在研究3基础上识别出有效应对负性效应的营销干预策略。本研究将填补动态视角下双刃剑效应研究的理论缺口，并扩展元记忆理论在技术场景的适用性。本研究成果将为企业在AI产品开发和设计中平衡效率与伦理风险提供可行方案，并为消费者认知保护和政策制定提供依据，助力技术向善与社会福祉提升。
Abstract
The rapid advancement of generative artificial intelligence (Generative AI) is reshaping consumer behavior, yet its systemic impact on consumer cognition and behavior remains under-explored. This research builds a "technology - cognition - behavior" interdisciplinary framework to investigate the dual-edged effects, mechanisms, and strategies of Generative AI usage on consumer behavior, focusing on the dynamic interplay between short-term memory efficacy enhancement and long-term cognitive hindrance. The research unfolds through four progressive studies: Study 1 explores the nonlinear impact of Generative AI usage on consumer memory efficacy; Studies 2 and 3 analyze the positive and neutral behavioral effects driven by memory efficacy enhancement and the negative consequences caused by memory efficacy impairments, respectively; Study 4 identifies effective marketing intervention strategies to counteract the negative effects revealed in Study 3. Theoretical contributions include bridging the gap in dual-edged effect research from a dynamic perspective, extending the applicability of metamemory theory to technological contexts, and providing a novel paradigm for interdisciplinary theoretical integration. Practical implications involve offering feasible solutions for balancing efficiency and ethical risks in AI product development, supplying scientific evidence for consumer cognitive protection and policy formulation, and fostering ethical technology development aligned with societal well-being.关键词
生成式AI产品/记忆效能/消费者行为/元记忆/认知卸载Key words
generative AI products/memory efficacy/consumer behavior/metamemory/cognitive offloading引用本文复制引用
王雪枫,马增光.生成式AI产品使用对消费者记忆效能及行为的双刃剑效应[EB/OL].(2026-04-22)[2026-04-24].https://chinaxiv.org/abs/202604.00256.学科分类
计算技术、计算机技术
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