世界模型视频生成机理解构及其艺术传播路径--基于典型个案分析
he Decomposition of the Mechanism of World Model Video Generation and Its Artistic Dissemination Path: A Case Study Analysis
韩佳橦 1曾国坤 1郭湘闽 1黄裕峯2
作者信息
- 1. 哈尔滨工业大学深圳未来设计学院，深圳，518055
- 2. 厦门大学新闻传播学院，厦门,361005
- 折叠
摘要
随着人工智能向多模态生成领域深度演进，世界模型凭借对物理世界的模拟与推演优势，推动视频创作从"像素模仿"向"世界仿真"跨越，重塑艺术传播的载体、路径与生态。本文以世界模型视频生成技术为研究对象，首先解构其底层技术机理，明确数据输入、特征提取、世界建模、视频渲染四大核心环节；其次选取字节跳动Seed-World、腾讯混元1.5、百度文心 视界三大现有典型个案及未来可定制世界模型，从技术架构、生成能力、艺术表达三个维度展开对比分析；最后基于个案分析，探索其艺术传播路径，剖析传播主体、渠道、受众、效果中的创新与变革，指出版权争议、审美同质化等问题并提出优化路径。研究旨在为世界模型视频生成技术的艺术化应用提供理论参考，推动技术与艺术深度融合，丰富艺术传播的多元形态。
Abstract
As artificial intelligence advances deeply into the field of multimodal generation, world models, with their advantages in simulating and predicting the physical world, are driving video creation from "pixel imitation" to "world simulation", reshaping the carriers, paths, and ecosystems of art dissemination. This paper takes world model video generation technology as the research object. Firstly, it deconstructs the underlying technical mechanism, clarifying the four core links of data input, feature extraction, world modeling, and video rendering. Secondly, it selects three existing typical cases, ByteDance\'s Seed-World, Tencent\'s Hybrid1.5, and Baidu\'s Wenxin Vision, as well as future customizable world models, and conducts a comparative analysis from three dimensions: technical architecture, generation capability, and artistic expression. Finally, based on the case analysis, it explores the art dissemination paths, analyzes the innovations and changes in the dissemination subjects, channels, audiences, and effects, points out issues such as copyright disputes and aesthetic homogenization, and proposes optimization paths. The research aims to provide theoretical references for the artistic application of world model video generation technology, promote the deep integration of technology and art, and enrich the diverse forms of art dissemination.关键词
艺术学/世界模型/视频生成/技术机理/艺术传播/个案分析Key words
Art Studies/World model/Video generation/Technical mechanism/Art dissemination/Case analysis引用本文复制引用
韩佳橦,曾国坤,郭湘闽,黄裕峯.世界模型视频生成机理解构及其艺术传播路径--基于典型个案分析[EB/OL].(2026-05-11)[2026-05-13].http://www.paper.edu.cn/releasepaper/content/202605-28.学科分类
信息传播、知识传播/计算技术、计算机技术
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