AI增强的科学决策方法对创业想法形成的作用
The Effect of the AI-Augmented Scientific Approach to Entrepreneurial Decision-Making on New Venture Idea Formation
陶奕达 1于晓宇2
作者信息
- 1. 杭州电子科技大学管理学院
- 2. 上海企业创新与高质量发展研究中心;上海大学管理学院
- 折叠
摘要
人工智能(AI)的快速发展正在重塑创业者生成和优化其创业想法的实践范式，同时也推动了科学决策方法的进一步拓展。然而，AI情境下科学决策方法的理论内涵及其影响创业想法形成的过程机制尚未得到充分探讨。本研究围绕“AI增强的科学决策方法如何影响创业想法形成”的核心问题，开展4项子研究：首先，研究1提出“AI增强的科学决策方法”这一概念并阐释其理论内涵；其次，研究2至4基于“创业者即科学家”视角所提出的“理论构建—理论测试—理论更新”三个阶段解构AI增强的科学决策方法影响创业想法形成的过程机制，分别探讨AI增强的科学决策方法对创业想法构建、创业想法测试、创业想法更新及收敛的作用。通过理论研究、扎根理论和随机对照试验等研究方法，本研究能够系统揭示创业者使用AI增强的科学决策方法推动创业想法不断迭代至收敛的过程机制。本研究在AI情境下深化了创业想法形成过程研究和科学决策方法理论机制研究，为创业者提出既有创新属性又有经济价值的创业想法提供指导。
Abstract
The rapid advancement of artificial intelligence (AI) is accelerating entrepreneurs generation and refinement of new venture ideas, while also fostering the further development of the scientific approach to entrepreneurial decision-making. However, the theoretical underpinnings of the AI-augmented scientific approach to entrepreneurial decision-making and the underlying mechanisms through which it influences new venture idea formation remain underexplored. This research addresses how the AI-augmented scientific approach to entrepreneurial decision-making affects new venture idea formation and presents four sub-studies. First, Study 1 introduces the concept of AI-augmented scientific approach to entrepreneurial decision-making and elaborates on its theoretical underpinnings. Subsequently, drawing on the entrepreneur-as-scientist perspective, Studies 24 unpack the process and mechanisms through which this approach affects new venture idea formation across three stages: theory building, theory testing, and theory updating. Specifically, these studies examine the roles of this approach in idea construction, idea testing, and idea updating and convergence. Using a combination of theoretical analysis, grounded theory, and a randomized controlled trial, this research systematically reveals how entrepreneurs leverage the AI-augmented scientific approach to iteratively refine new venture ideas toward convergence. This research advances the literature on new venture idea formation and elucidates the theoretical mechanisms of the scientific approach to entrepreneurial decision-making in the AI context, and provides practical guidance for entrepreneurs to develop ideas that are both innovative and economically valuable.关键词
科学决策方法/创业想法形成/人工智能Key words
Scientific approach to entrepreneurial decision-making/New venture idea formation/Artificial intelligence引用本文复制引用
陶奕达,于晓宇.AI增强的科学决策方法对创业想法形成的作用[EB/OL].(2026-06-28)[2026-07-01].https://chinaxiv.org/abs/202606.00277.学科分类
计算技术、计算机技术
