从他者到自我：可持续消费的多元社会主体影响机制
From others to the self: Influence mechanisms of multiple social agents on sustainable consumption
柴民权 1梁雪芝 1管健2
作者信息
- 1. 兰州大学管理学院, 兰州 730000
- 2. 南开大学社会学院, 天津 300350
- 折叠
摘要
可持续消费研究长期聚焦个体消费者的心理与行为机制，无力弥合可持续态度与实际消费行为之间的显著差距。理论演进的脉络梳理表明，可持续消费的个体选择会受到消费者社会关系网络中多元社会主体的复杂影响。本文系统梳理个体、群体和组织层面的社会主体对消费者可持续消费的影响，并基于自我决定理论提出了以基本心理需求和动机内化连续体为核心的社会主体影响机制与效应框架。未来研究应重点探讨如何完善多元主体对个体可持续消费的影响机制框架、拓展社会主体的研究边界、推动可持续消费的集体行动研究转向，从而为破解可持续消费知易行难的现实困境拓展理论空间与实践路径。
Abstract
Research on sustainable consumption has long centered on the psychological and behavioral mechanisms of individual consumers, yet it remains insufficient to bridge the pronounced gap between sustainable attitudes and actual consumption behavior. A review of the theoretical developments reveals that individual choices in sustainable consumption are also subject to the complex influences of diverse social actors embedded in consumers social networks. We systematically review the effects of social actors at the individual, group, and organizational levels on sustainable consumption, and propose a framework of mechanisms and effects centered on basic psychological needs and the continuum of motivational internalization drawing on Self-Determination Theory. Future research should focus on refining the integrative framework through which multiple actors influence individual sustainable consumption, expanding the research boundaries concerning social actors, and promoting a paradigm shift toward collective action in sustainable consumption. These efforts are expected to broaden the theoretical space and practical avenues for resolving the persistent dilemma of the knowingdoing gap in sustainable consumption.关键词
可持续消费/社会主体/心理需求/影响机制Key words
Sustainable consumption/Social agent/ Psychological need/Influence mechanism引用本文复制引用
柴民权,梁雪芝,管健.从他者到自我：可持续消费的多元社会主体影响机制[EB/OL].(2026-09-27)[2026-10-01].https://chinaxiv.org/abs/202609.00448.学科分类
贸易经济
