短视频社交媒介舆情监测与危机防范机制研究

In the era of media convergence, the audience is no longer satisfied with static expressions such as simple texts and pictures. The short video platforms such as Douyin, Kuaishou, Huoshan are bringing a dynamic interaction. In the era where everyone has a camera, netizens can release and participate in discussions of news through the mobile Internet under any circumstances, which can easily arouse online public opinion. [Method/Process] Starting from the current situation of short video, the paper analyzes the relationship between it and public opinion, explores the inducement of the relationship, and discusses the monitoring methods of short video. [Result/Conclusion] The paper puts forward main aspects of public opinion crisis, the dimensions and directions of future monitoring, as well as constructing the prevention mechanism after the fermentation of public opinion.