微信等移动社交类应用盈利模式研究
Research on the Profit Modelof Mobile social networking applications
目前国内外移动互联网发展迅速,移动社交已经成为在线基础服务,渗透到人们的生活中。在微信等移动社交类应用取得市场成功的同时,其盈利模式逐渐成为关注的焦点。本文以社交网站和Twitter 广告平台为例对微信的盈利模式进行研究,重点分析了社交网站和Twitter广告平台的发展现状、主要产品及产品特点,通过对社交网站和Twitter 盈利模式的总结和分析,为国内移动社交类应用的发展和盈利提供借鉴和建议。
Nowadays, with the rapid development of Mobile Internet in domestic and foreign, Mobile social networking applications has become the foundation online services, penetrating into people's lives. Now the profit model of Mobile social networking applications has become the focus of attention. This paper focuses on social networking and Twitter profit model ,analyzes the development of social networking and Twitter advertising platform, the main products and product features. According to the research on social networking and Twitter, the paper provides reference and recommendations for domestic Mobile social networking applications' development.
陈昌根、尹涛
信息产业经济通信
盈利模式移动社交微信
Profit modelMobile social networkingWechat
陈昌根,尹涛.微信等移动社交类应用盈利模式研究[EB/OL].(2013-12-02)[2025-08-11].http://www.paper.edu.cn/releasepaper/content/201312-2.点此复制
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