多阶段下众筹产品的定价策略

rowdfunding is a kind of project that founder could raise fund by Internet. Apart from traditional financing projects, the channel of crowdfunding is more open - Any idea of the fund-raiser can be launched through network platform, and any interested people can participate in and support the project. In this paper, strategies of crowdfunding product pricing are being analyzed. Pricing strategies includes uniform pricing and discriminatory pricing. The study shows that the menu strategy of discriminatory pricing can attract high value type supporter and undervalued supporter simultaneously in the case that the product content remains unchangeable. This paper also studies relaxing assumptions on the underlying model. In the case of multi-participants crowdfunding, study shows that fundraiser should first consider supporters who firstly arrive. When the crowdfunding is related to art and charity issues, consideration should be given to irrational motivation of supporters, and adopting menu strategy to attract both high-value and low-value type and enhance their willingness to pay.