信息行为框架下的大学生移动阅读行为研究：以超星移动阅读 APP 为例

Purpose/significance] Taking the Superstar mobile reading APP as the research platform,this paper explores the behavioral rules of mobile reading for college students. So that, we can providereferences and advice for mobile reading service providers to improve service quality. [Method/process]Taking undergraduates as the research object, this paper adopted the method of questionnaire survey and indepth interview to obtain the research data, used Excel, SPSS and other statistical tools for statistical analysisof the survey data. [Result /conclusion] At present, the mobile reading service provided by universitylibraries has such problems as low utilization rate, difficulty in meeting users demands for resource content,and improvement in interactive experience. Then, the paper proposes some targeted strategies for improvingthe quality of mobile reading based on the conclusion of the investigation analysis.