我国企业建立农产品可追溯系统的成本分析及定价策略研究

he establishment of agricultural produce traceability system has been considered as the important way to assure food safety since the mad cow disease occurred in western countries. It has been five years since the establishment of traceability system in our country. When more and more people realize the importance of traceability system, some problems about it are still ambiguous, what is the reasonable price of the traced product is one of them. The questions such as how much will be increased in terms of cost when implementing the traceability system and whether the traced product means the high cost product are still to be researched. The article summarizes the extra cost caused by the traceability system on the basis of market research, also one product is taken as the example to calculate how much cost will be increased accurately. The reasons that the high cost of the traced product are analyzed in the article and some suggestions referring setting the price for traced products are also given too at the end of the article.