基于BASS模型的电信业非对称管制评价研究
Research on the Evaluation of Telecommunication Asymmetrical Regulations Based on BASS
本文针对电信业中的非对称管制措施实施的效果难以评价的问题,提出一种新的解决思路。本文认为非对称实施后经由运营商经营条件及策略调整,从而对消费者的选择产生影响,因此会引起市场份额的变化。因此利用BASS模型在非对称管制措施与市场结构变化之间架起了可预测的桥梁。
argeting the difficulties in evaluation of asymmetrical regulation in telecommunications industry, this paper put forward a new approach based on the product diffusion model BASS. The adjusted marketing condition and business strategy of telecom operators, affected by the carrying out of the asymmetrical regulations, will further affect the choice of consumers, which will change the market structure finally. Thus the predicting bridge between asymmetrical regulation and market structure change was set up based on BASS.
马凤位
邮电通信经济通信
电信业非对称管制BASS模型
elecommunication industryasymmetrical regulationBASS
马凤位.基于BASS模型的电信业非对称管制评价研究[EB/OL].(2010-01-15)[2025-08-10].http://www.paper.edu.cn/releasepaper/content/201001-646.点此复制
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