"线下体验，线上零售"模式下的供应链协调机制设计

In this paper, a coordination mechanism for a new model of "offline experience, online retail" is designed, which is sold by the online retailer and serviced by the offline store.Revenue sharing contract is used to coordinate supply chain.Theonline retailer is leader of the supply chain, and uses contract to motivate the offline store to improve experience service level; theoffline store affects the product matching rate through experience service level, which further affects supply chain profits.The research shows that both online and offline parties can obtain better benefits after adopting the coordination mechanism, that is, the designed mechanism can improve the performance of the supply chain and its members, and provides a reference for the selection of supply chain contract parameters.