我国典型B2C电子商务网站的营销策略比较研究
Research on Comparison of Marketing Strategies in Typical B2C E-commerce Websites in China
本文针对我国B2C电子商务网站的营销策略问题，首先对B2C电子商务网站进行了分类并选择了有代表性的网站；接下来，分别从横向和纵向两个维度对这些网站的营销策略进行了分析与比较；最后根据比较的结果得出结论并给出了我国B2C电子商务网站营销发展的建议。
In this paper, the typical B2C E-commerce websites are firstly choosed. Then, They are compared on their marketing strategies from both horizontal and vertical dimension. After that, their marketing strategies characteristics are identified. Finally, some development advices for their marketing strategies are provided.
陈媛、程天未
贸易经济信息产业经济
B2C Website电子商务营销比较
Business to Customer WebsiteE-CommerceMarketing Comparison
陈媛,程天未.我国典型B2C电子商务网站的营销策略比较研究[EB/OL].(2013-06-27)[2025-08-17].http://www.paper.edu.cn/releasepaper/content/201306-287.点此复制
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