数据挖掘技术在CRM中的应用

ata Mining Techniques in CRM is the application of modern enterprise CRM applications to achieve customer value, increase sales, a key issue facing the given customer relationship management and data mining technology of the theoretical foundation, and for data mining technology in CRM The application of the status quo, is the easy-to-use RFM mining model, this model is very effective in maintaining and simple, easy to implement, given how in CRM application decision tree. It aims to make better use of data mining technology to the CRM services, thereby giving enterprises more efficient management of resources, and improve enterprise efficiency.