上海市多媒体产业布局与企业区位决策

his paper analyses the multimedia industry in the central Shanghai. It seeks to understand the relationship between industry distribution and location decision-making of multimedia industry in Shanghai. Firstly this paper introduces the five industrial parks of the multimedia industry in the central Shanghai. Later it analyses the feathers of enterprises’ location decision-making on the ground of selecting five kinds of the multimedia enterprises. Lastly it concludes that the keys to develop the multimedia industry are to renew the role of the government and build the regional network of innovation.