基于Kano模型和公众需求的突发公共卫生事件信息公开方式研究
Research on the Way of Public Health Emergencies Information Disclosure Based onKano Model and Public Demand
目的/意义]信息公开是突发公共卫生事件应对和透明政府建设的必然要求,其公开方式对公众及时、全面和准确获取信息有着重要影响。[方法/过程]首先通过文献归纳和公众访谈,结合国家信息公开条例,梳理得到17种主要的突发公共卫生事件信息公开方式;接着基于Kano模型设计问卷进行公众需求收集,根据频数最大法将公众需求划分为4类;然后基于需求层次分析、混合类分析和Better-Worse分析对信息公开方式进行深入探究。[结果/结论]通过需求层次和混合类分析可知,政府网站、微博、短信、电视滚动字幕和重要新闻推送是必备型需求;短视频、自媒体平台、广播、电视、信息公告栏和电子信息屏是魅力型需求;政府官方微信公众号、新闻发布会和政务热线是公众期望型需求。其中,微博、短信、电视滚动字幕和重要新闻推送被判定为混合类需求。最后,从Better-Worse维度分析各类项目元素的重要度和优先级。
Purpose/Significance] Information disclosure is an inevitable requirement for the responseto public health emergencies and the construction of a transparent government. Its disclosure way has avery important impact on the publics timely, comprehensive and accurate access to information. [Method/Process] Firstly, through literature review and public interview, combined with national informationdisclosure regulations, 17 major ways of public health emergency information disclosure were sortedout. Second, the public needs were collected based on the questionnaire designed by Kano model, andthe public needs were divided into four categories according to the maximum frequency method. Then,based on the hierarchy of needs analysis, mixed class analysis and Better-Worse analysis, the way ofinformation disclosure is deeply explored. [Result/Conclusion] Through demand level and mixed classanalysis, government websites, Weibo, SMS, TV rolling subtitles and important news push are necessaryrequirements; short video, media platform, radio, TV, information bulletin boards and electronic informationscreen are attractive demand; the governments official WeChat account, press conference and governmenthotline are public expectation requirements; Weibo, SMS, TV rolling captions and important news pushare mixed requirements. Finally, the importance and priority of various project elements from the BetterWorsedimension are analyzed. This study provides a basis for the selection of public health emergenciesinformation disclosure methods, and is of great significance to further improving the information disclosuremechanism of public health emergencies.
李慧媛、闫潇东、韩普
dx.doi.org/10.13266/j.issn.2095-5472.2023.003
预防医学
Kano模型突发公共卫生事件公众需求信息公开方式
Kano modelpublic health emergenciespublic demandinformation disclosure method
李慧媛,闫潇东,韩普.基于Kano模型和公众需求的突发公共卫生事件信息公开方式研究[EB/OL].(2023-10-08)[2025-08-18].https://chinaxiv.org/abs/202310.00473.点此复制
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