我国出版企业实施多元化经营战略的思考

With social progress and scientific and technological development,competition in the traditional paper publishing industry becomes more intense.Changing the traditional specialized business strategy for diversified business strategy become one of the options for the traditional publishing industry to response to the crisis.But not all publishing industry at any time are suitable for diversification.In this paper, based on analyzing and researching on the strengths and weaknesses of the diversification strategy and the principles of incoming, providing a theoretical reference for implementing diversification strategy of the publishing business.