基于企业间关系的声誉理论：综述与展望

In this paper, we will comb the definition of corporate reputation, research the influencing factors of the corporate reputation, summary the evaluations of corporate reputation, collection the reputation management models. We put forward our views on the theory of reputation from the perspective of inter-firm relations. We hope that this paper can provide some theoretical guidance for corporation, which can create and maintain corporate reputation through this review of theoretical research on the reputation.