基于模糊识别模型的产品生命周期划分研究

he identification of product life cycle is one of the most important operating activities for related firms. In order to achieve sustainable development, the firm should identify the product life cycle, from entry into to exit of the market, to restructure the product group and select the corresponding marketing goal and strategy. Firstly, the paper focuses on the characteristics of the different periods of product life, then select the recognition index and build fuzzy membership function. At last, the application of this model was illustrated with an example.