面向不确定需求的生态工业链定价策略研究
Pricing Decision Study of Ecological Industry Chain Based on Uncertain Demand
本文针对副产品不确定需求的情况下，生态工业链定价策略进行了研究。当考虑库存的影响，企业产品需求不确定分为两种情况，一种需求超过库存，一种是需求低于库存，需求低于库存的情况，我们在早期文献中已经研究。当需求高于库存时，此时发生缺货，上游企业在长期合作中，要为缺货付出一定的缺货损失。本文提出了此种情况下的斯坦克尔伯格博弈模型，求出序贯博弈情况下合理的定价策略，并构建了上游企业与下游企业合作时的联合定价博弈模型，得出联合定价情况下的价格区间。
Price decision of ecological industry chain under uncertain demand wes studied in this paper. Stock influence was considered. A two stages ecological industry chain was took as study background. The downstream buy amount is uncertain demand. Stock of byproduct is certain. There are two kinds of situations. Buy amount is higher or lower than byproduct stock. Price decisions of byproducts were studied based on game theory. Sequential game equilibrium (Stackelberg equilibrium) and cooperative game equilibrium (coordination in price decision) were obtained.
苏生、于海杰
工业经济环境科学理论环境科学技术现状
生态工业链博弈论不确定需求定价
Ecological industry chainGame theoryUncertain demandPrice desicion
苏生,于海杰.面向不确定需求的生态工业链定价策略研究[EB/OL].(2012-09-07)[2025-08-11].http://www.paper.edu.cn/releasepaper/content/201209-63.点此复制
评论