中小企业电子商务现状与实施策略

In this paper, This paper analyzes the present situation and the existence of small and medium-sized e-commerce issues, from upgrading the competitiveness of enterprises to ease the shortage of funds and improve enterprise management level of the three discussed the need for SMEs to implement e-commerce, from business decisions, network marketing, and national policies discusses the three aspects of the implementation of small and medium-sized e-commerce potential advantages. On this basis, from the tiered progressive strategy, e-commerce model strategy, network marketing strategy, e-commerce strategies and information on five aspects of e-commerce strategy talent demonstrates the implementation of small and medium-sized e-commerce programs and the basic steps. In this paper, the implementation of e-commerce for SMEs will have a positive guiding significance.