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微信图书馆用户使用意愿影响因素实证研究

he Empirical Research on Factors of WeChat Library Users' Usage Intentions

中文摘要英文摘要

[目的/意义]调研中国高校学生对微信图书馆的使用意愿,探索影响用户使用微信图书馆的因素,以期为微信图书馆的发展和服务水平提升提供参考和建议。[方法/过程]在技术接受模型、整合型技术接受与使用模型和信息系统成功模型的基础上,建立一个理论模型,提出研究假设。以重庆大学微信图书馆用户为调查对象,采用问卷调查和结构方程建模的方法,对模型进行分析与验证。[结果/结论]社会影响和使用态度是影响用户使用微信图书馆的主要因素,感知易用性和感知有用性通过使用态度间接影响用户使用意愿,信息质量、系统质量和服务质量正向影响感知易用性和感知有用性,但是信息质量和服务质量对感知易用性的影响效果不显著。提出的服务改进建议,对于提升微信服务水平,具有一定的实践与指导意义。

Purpose/significance] By investigating the intention of Chinese college students to use WeChat library,this paper aims to explore the factors of WeChat library users' usage intentions.So that, we can provide references and advicefor the development and service enhancement of the WeChat library.[Method/process] Research hypothesis was proposed by building an integrated model on the basis of technology acceptance model, unified theory of acceptance and use of technology, and information system success model.Then, we selected Chongqing University's WeChat library users as our respondents, adopted questionnaire survey and structural equation modeling to analyze and verify the integrated model.[Result/conclusion] Social influence and using attitude are the main factors of WeChat library users' usage intentions.Perceived ease of use and perceived usefulness affect users'usage intentions indirectly. Information quality, system quality and service quality are positively related to the perceived ease of use and the perceived usefulness,but the effect of information quality and service quality on perceived ease of useis not significant.This paper proposed some suggestions for improving services,they have important practical and guiding significance for improving WeChat service level.

姚媛、魏群义、李艺亭

信息传播、知识传播教育计算技术、计算机技术

微信微信图书馆移动服务使用意愿

WeChatWeChat librarymobile serviceusage intention

姚媛,魏群义,李艺亭.微信图书馆用户使用意愿影响因素实证研究[EB/OL].(2023-08-26)[2025-08-18].https://chinaxiv.org/abs/202308.00376.点此复制

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