基于Agent技术的电子商务智能导购模型

How to build a E-shopping website which can give the customer some intelligent guides is more important. The E-Commerce shopping guide mode supported by Agent Technology is becoming popular, which uses Agent to dig customer favorite and speeds up to search the product information satisfied by the requirement of customer. It accentuates how to make use of agent technology to enhance the automation of shopping in the Internet and businessman’s selling process. This paper introduce Agent briefly that taking video shopping guide model on-line as object of study, using effective preference filtering algorithms and establishing a preference evaluation mode so as to achieve the purpose of shopping guide preferably. In the future, some E-shopping websites can designs and implements a intelligent E-shopping component based on the intelligence shopping guide model in this paper, which can commend the interested goods to the customer automatically based on the customer’s E-shopping taste. The enterprise can provide personally service to the customer based on component analyzed result.