农户可持续生产技术的持续采用意向研究--以安徽省稻农为例

Based on survey data of rice farmers in Anhui Province, the study analysis farmers sustained Intentions of sustainable production technology adoption using structural equation modeling. The results showed that: technical perceived usefulness and satisfaction have a significant positive effect. Comparative advantage of new technology, degree of labor, easy level have a significant positive effect by technical perceived usefulness and satisfaction, thus producing a positive effect for farmers sustained intentions. Technical stability and compatibility have a significant positive effect through the satisfaction, thus producing a positive effect for farmers sustained intentions. Technical stability and compatibility does not pass the test of significance for the positive role of technical perceived usefulness. Farmers technology uses a simple evaluation of the degree of technology adoption intention of continuing the greatest overall impact, followed by a comparative advantage, the amount of labor required for compatibility and stability.