移动互联网时代影响消费者选择手机终端的关键因素
the Key Factors of Customers'Mobile Terminals Choice in the Mobile Internet Era
本文讨论移动互联网影响下，消费者选择手机终端的关键因素。通过对商品特征、消费体验、感知风险、路径依赖、感知价值和购买意愿的探讨，构建了消费者选择移动互联网手机终端的实证模型。通过实证研究验证了该模型的合理性，以及各个因素之间的关系。
his article discusses the key factors of customers' mobile terminals choice in the mobile internet era.By discussing the product characteristics, consumer experience, perceived risk, path dependence, perception of value and purchase intention ,build an empirical model of the customers' choice. The rationality of the model is demonstrated and the relationship between various factors is showed through the empirical research.
张路菡
信息产业经济通信计算技术、计算机技术
移动互联网手机终端购买意愿感知价值
Mobile InternetMobile terminalPurchase intentionPerceived value
张路菡.移动互联网时代影响消费者选择手机终端的关键因素[EB/OL].(2011-01-12)[2025-08-16].http://www.paper.edu.cn/releasepaper/content/201101-587.点此复制
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