论新产品的营销策略
Study on the Marketing Strategy of the New Products
根据新产品所处生命周期各个阶段的不同特点，来划分新产品所处的市场结构，分析各个阶段市场结构的特征，并以此为依据，制定生命周期各阶段相应的市场策略。
ccording to different characteristics at each stages that in the life cycle of new products, dividing the market structure of new products, and analyzing the characteristic of the market structure of each stage, based on this, make the corresponding market strategy of each stage of life cycle.
李兴文
经济计划、经济管理贸易经济
新产品 产品生命周期 市场策略
New ProductsLife Cycle of ProductsMarket Strategy
李兴文.论新产品的营销策略[EB/OL].(2005-09-20)[2025-08-02].http://www.paper.edu.cn/releasepaper/content/200509-185.点此复制
评论