感知价值研究的理论综述
Review and Commend on Customer Perceived Value
通过回顾、梳理以往学者关于顾客感知价值的概念、特性、维度、驱动因素和结果因素的二十年研究成果，系统地对顾客感知价值的概念界定进行五个方面的分类：理性权衡观/感性情感观、单维/多维观、过程/结果观、静态观/动态观、中间顾客价值观/最终顾客价值观，提出感知价值的主观性、动态性、多维性、过程性和情景依赖性等五个特性，将顾客感知价值的维度分为两维度、三维度、四维度、多维度和综合维度，并对以往学者的驱动因素和结果因素进行系统整理，根据研究研究现状进行综合述评。
科学、科学研究教育
感知价值感知价值维度驱动因素结果因素理论综述
李蔚,林雅军.感知价值研究的理论综述[EB/OL].(2014-02-14)[2025-11-05].http://www.paper.edu.cn/releasepaper/content/201402-213.点此复制
In this paper, by reviewing, combing the past two decades scholars' study on the concept, characteristics, dimensions, driving factors and result factors of customer perceived value, the paper gives a systematic definition of Perceived value of five categories: the rational concept of trade-offs/perceptual emotion concept, one- dimensional/ multi- dimensional Concept, and process/outcome view, static view/dynamic concept, the middle Customer values/end-customer value. It puts forward five characteristics of perceived value: subjectively, dynamic multidimensional process and situation-dependent. It also divides the dimensions of the customer perceived value into two dimensions, three dimensions, four dimension, multi-dimension and integrated dimensions, as well as systematize driving factors and result factors. Finally, the paper gives a review and commend on status quo of perceived value.
Perceived valuedimensions of perceived valuedriving factorsresult factorstheoretical review
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