图书馆数字阅读推广的发展现状与对策

Purpose/significance] This paper aims to provide suggestions for the future development of digital reading promotion in libraries, on the basis of investigating the development of digital reading promotion in domestic libraries.[Method/process] Taking the main public libraries and academic libraries in China as the research objects, and taking their websites, WeChat accounts and Weibo accounts as data sources, this paper investigates the current situation of digital reading promotion in libraries by means of network survey and literature survey.[Result/conclusion] The digital reading promotion in libraries in our country develops rapidly. The present models of digital reading promotion include activities, publications, interpersonal communication, advertisements, courses, navigation and recommendation. However, the development is not balanced. Activities and recommendation are the main models. There is still much room for the development of digital reading promotion in libraries.