RM与ERP的集成研究
he integration of CRM and ERP
客户关系管理CRM(Customer Relation Management)和企业资源计划ERP(Enterprise Resource Planning)从不同角度推动企业信息化，提高企业效率、管理水平和竞争力。本文通过分析CRM与ERP的各自的特点和局限性，说明了提出CRM与ERP集成的必要性和可行性，通过业务流程集成与数据同步更新，实现CRM与ERP集成。
RM (Customer Relation Management) and ERP (Enterprise Resource Planning) promote enterprise information, and improve enterprise efficiency, management and competitiveness from different angles. This article explained CRM and the ERP integration necessity and the feasibility through analyzes CRM and the ERP respective characteristic and the limitation, achieve CRM and ERP integration through business process integration and data synchronization updates.
周慧
经济计划、经济管理信息产业经济自动化技术经济
客户关系管理企业资源计划数据同步更新集成
ustomer Relationship ManagementEnterprise Resource Planningdata synchronization updateIntegration
周慧.RM与ERP的集成研究[EB/OL].(2008-01-10)[2025-08-02].http://www.paper.edu.cn/releasepaper/content/200801-342.点此复制
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