某公司油田化学品客户分析
Some company oil field chemical customer analysis
本文就某公司油田化学品现有客户从类型、现状、资信度、忠诚度、购买行为和需求特点共六个方面进行分析论述,指出公司必须寻求差异化经营,应该建立以顾客需求为导向的营销策略——以西北油田为目标,选择现场技术支持和技术服务作为重点突破口,以重获竞争优势、再创辉煌。
his article on some company oil field chemical existing customer from the type, the present situation, the credit, the loyalty, the purchase behavior and the demand characteristic altogether six aspects carries on the analysis elaboration, pointed out the company must seek the variation management, should establish take the customer demand as the guidance marketing strategy - - take northwest oil field as the goal, chooses the scene technical support and the technical service took the key breach, by attains the competitive advantage again, creates again magnificently.
闫运江
石油天然气工业经济化学工业经济油气田开发
石油,油田化学品,市场,客户,需求
Petroleum Oilfield Chemicals Market Customer Demand
闫运江.某公司油田化学品客户分析[EB/OL].(2007-11-02)[2025-08-16].http://www.paper.edu.cn/releasepaper/content/200711-34.点此复制
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