葫芦岛旅游满意度的影响因素分析
n analysis on the affecting factors of satisfaction about the tourism in Huludao city
目前,随着我国第三产业的快速崛起,旅游业的发展已经成为社会各界普遍关注的问题。在旅游业飞速发展的同时,旅游满意度已经成为了学者们关注的焦点。旅游满意度影响因素研究是旅游管理中的一项重要内容,本文在分析了影响旅游满意度的关键因素的基础上,建立了影响旅游者的旅游满意度的多元线性回归模型,并以辽宁省旅游城市葫芦岛市为例,对影响葫芦岛市旅游行业满意度的因素进行了识别和分析,论证了葫芦岛市旅游业满意度的影响因素,并就葫芦岛市旅游产业如何提升顾客满意度给出了相应的对策和建议。
t present, with the rapidly rise of third industry in China, the development of tourism industry has become a problems concerned widely. as tourism industry develops in a high speed, the satisfaction of tourism also becomes the focus of scholars. Researches on the satisfaction of tourism are an important element of tourism mangement. By analyzing the key factors, which affect the satisfaction of tourism,and establishing a multi-linear regression model, we take Huludao City as an example to identify and analyze the factors which have a impact on the satisfaction of tourism ,and finally give the corresponding countermeasures and suggestions about how to improve customers’ satisfaction in the tourism industry of Huludao City.
陈振环、王亚坤、冷小明
旅游经济
旅游业旅游满意度旅游管理多元回归分析葫芦岛
ourism industrySatisfaction of tourismtourism mangementmulti-linear regressionHuludao
陈振环,王亚坤,冷小明.葫芦岛旅游满意度的影响因素分析[EB/OL].(2010-03-31)[2025-08-10].http://www.paper.edu.cn/releasepaper/content/201003-1123.点此复制
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