政务微信运营效果评估体系研究
Evaluation System of the Operation Effect of Government WeChat
互联网+时代,电子政务也顺应时代发展潮流蓬勃发展,在如今"两端一博"的发展趋势下,积极推动电子政务的发展对民生服务与基层建设具有至关重要的作用,以政务微信平台作为切入口,如何客观公正地考量各大政务微信运营主体的服务质量,是本文的出发点,研究者利用决策理论中的层级分析法,以决策分析理论为模型,以大数据为数据分析资料,进行建模,构建了一套完整的评估政务微信运营效果的评估体系。
In the Internet+ era, e-government is also developing vigorously in line with the trend of the times. Under the current development trend of "one blog at both ends", actively promoting the development of e-government plays a vital role in people's livelihood services and grass-roots construction. With the government WeChat platform as the entry point, how to consider the major government affairs objectively and fairly? The service quality of credit operators is the starting point of this paper. Researchers use the hierarchical analysis method in decision theory, take decision analysis theory as model, take big data as data analysis data, and build a complete evaluation system for evaluating the operation effect of government WeChat.
段柯吟、王颂
电子技术应用自动化技术经济计算技术、计算机技术
决策理论政务微信决策分析法
ecision-making theoryGovernment WeChatDecision-making analysis method
段柯吟,王颂.政务微信运营效果评估体系研究[EB/OL].(2018-12-21)[2025-08-25].http://www.paper.edu.cn/releasepaper/content/201812-94.点此复制
评论