移动端新闻平台信息设计要素对视觉搜索效率的影响机制

Purpose/significance] This paper studies the mechanism of the influence of the elements of news platform interface design on the efficiency of information visual search in mobile reading context, and puts forward the design optimization strategy.[Method/process] By controlling the three important factors in the interface of mobile news platform:information density, graph-text structure and stroke weight, it uses behavior experiments, and eye movement experiments combined with the subjective satisfaction questionnaires to investigate the effects of different interface elements on the visual search behavior of user information. The interaction of the three factors is discussed and the influence mechanism is obtained.[Result/conclusion] In mobile news information platform, the interaction of information density, graph-text structure and stroke weight is significant, and the information density has a significant impact on the subjective satisfaction of users. The optimal combination of visual search efficiency is the combination of text at the top of the image, low density and fine body.