B2C网站的消费者效用及满意度探析--以某B2C网站为例

he rapid development of network economy can\'t do without the support of consumers. Growing network of consumer groups is that all e-commerce businesses and even one of the industry\'s most valuable assets. In addition, the network e-business customer satisfaction is an important measure of competitiveness in the development of one of the criteria. This network of consumer utility and satisfaction were compared with in-depth analysis, and taking a large B2C e-commerce site as an example, the influential network of customer satisfaction factors, and on this basis, a few suggestions to enhance the network effectiveness and consumer satisfaction.