后疫情时代国内健康传播研究：理论发展与实践图景

he outbreak of the COVID-19 pandemic has provided a unique research domain for the field of health communication. Diverse topics have emerged, and multiple research achievements have been concentrated in a short period, due to the varied communication scenarios involving complex interactions among multiple entities from different disciplines. The research focuses on mainstream media discourse construction during the pandemic, governance mechanisms of social media health information dissemination, health risk perception, health information exposure, and the mechanisms of influence on health behavior during the epidemic period. Health communication is closely intertwined with risk communication, science communication, and the development of intelligent health services, such as cloud-based healthcare technologies, which have endowed health communication with new characteristics. The "communication-oriented" feature of health communication research has become increasingly prominent, and interdisciplinary cooperation has further deepened. However, there are still constraints in theoretical construction and application, and research paradigms need to be reformed by breaking the traditional concept of health and shifting towards a "people-centered" approach to health communication research.