三网融合下运营商手机视频业务发展策略研究

s a received considerable attraction from research area and industry new telecom value-added service, mobile video has been considered as a killer application following SMS. However, compared with its attractive prospect, the development of mobile video service is still in a tepid state. This paper mainly studies in the context of three networks convergence the related policies of three networks convergence's impact to telecom operators carrying out mobile video service business from the perspective of industry chain. The author uses SWOT analysis, looks for the strengths and weaknesses when telecom operators develop mobile video business, combined with the present development status of mobile video business, explores the strategies for telecom operators to develop mobile video business, and gives specific development measures and suggestions.