基于SWOT-AHP的老年食堂满意度提升战略研究

In recent years, the aging of China\'s population is becoming increasingly serious. The number of elderly people, living alone and empty-nesters is surging. The problem of elderly people having meals at home has become prominent, and it is urgent to solve the problem of three meals a day. Community canteen for the aged arises at the historic moment, aiming to solve the problem of difficult dining for the elderly in the community. As a basic project to benefit the people, the old-age feeding policy has become an important evaluation criterion to make the elderly satisfied. In this paper, using the data from the satisfaction questionnaire of the canteen for the elderly, through the construction of a SWOT-AHP analysis model, the research on the improvement strategy of the satisfaction of the canteen for the elderly is carried out. The results show that the improvement strategy should focus on the combination of disadvantages and opportunities, eliminate internal disadvantages, and improve the taste of dishes; seize external opportunities and insist on implementing the dining subsidy policy.