基于价格补贴契约的双渠道供应链协调研究

In this paper, we consider a supply with a manufacturer, a retailer and an independent customer. Customer without risk preference can buy products through double channels which are physical channel of offline and internet channel of online.Consumers can purchase products through both offline physical channel and online internet channel. First of all, in the basic model, we analyze the optimal inventory and profit of the supply chain under each decision, then analyze the conflict of the dual channel supply chain system. After analyzing the unsalable subsidy contract can coordinate the channel conflict between the dual channel. That is to say unsalable subsidy contract can make the dual channel supply chain coordination. Finally, we use the numerical examples to analyze the above conclusion.