管理心理研究中情景实验材料的使用现状与设计策略

lthough experimental vignette methodology (EVM) enhances both internal and ecological validity, there is still a lack of detailed and standardized guidance for the design of vignettes in the field of management. Based on this, this study first introduced the definition and types of EVM. The differences between EVM and contextual priming methodology were also clarified. Secondly, this study coded and analyzed 93 scenario experiments drawn from 20 major domestic?and foreign management-related journals in the past five years. Utilizing the coded data, we answered the question of how to design the vignettes of EVM from the three stages of pre-design, design and post-design. Among them, the pre-design phase focused on when to use the EVM; the design stage focused on how to draft the vignettes, which was divided into five sub-stages: determining the number of vignettes, drafting the vignettes, choosing the media, standardizing vignettes and enhancing vignettes realism. The post-design stage focused on evaluating whether the vignettes were clear, realistic, complete and effective. If the vignettes didn’t pass the test or there was a need for another scenario experiment, the researcher should return to the design stage to continuously modify or rewrite the vignettes until they met the standards. Future research could use incident technique, information technology to design the vignettes. Furthermore, vignettes with iterative decision are encouraged to be created. It is also important to note that the design process of vignettes should follow theoretical guidance. In doing so, it will help enhance the applicability, richness and authenticity of vignettes.