面向品质旅游的舆情预警体系构建

Purpose/significance] In order to promote the quality of tourism, this paper aims at buildingup the public sentiment early warning system from the perspective of tourists. [Method/process] Weconstructed the theoretical system of the tourism public sentiment pre-warning system on the basis of thecustomer satisfaction theory and user experience theory, the supply chain of tourism theory, the crisis warningand response theory. Then, we established the public sentiment pre-warning system. This system includedtourists real-time information collection module, information analysis module and warning level module. Atthe same time, this paper selected Suzhou as a case study to insure the systems effectiveness and practicality.[Result/conclusion] Finally, this paper proposes two suggestions. Tourism enterprises should strengthenthe control of quality, and tourism management departments should clarify the security line and strengthencooperation between different departments.