基于旅游体验的影视主题公园发展策略研究--以长影世纪城为例

AS the main form of the theme park, the movie and TV theme park attract so much public attention. The development of movie and TV theme park have played an active role in promoting local tourism development and improving infrastructure construction .However, since the short history of movie and TV theme park in China, coupled with the unreasonable operation and management and so on, most of movie and TV theme park have fell, only few have succeeded. We can see that the sustainable and stable development of movie and TV theme park is worrisome. For such situation, this article analyzes primarily from the perspective of tourism experience. In experience economic times, tourists are expecting to seek a more unique and profound tourism experience, not limited to sight seeing . The quality of tourism experience is not only an important measure of tourist satisfaction index, but also represents the development competence of movie and TV theme park. Therefore,it is necessary to analyze the movie and TV theme park from the perspective of the tourist experience to attain the better development.This article is divided into four parts. the first part is the preface,this part introduces the development status of movie and TV theme park,domestic and foreign scholars' studies about movie and TV theme park and the necessity of studying from the perspective of the tourist experience; the second part introduces Changchun Movie Wonderland, including its basic information and operating condition;the third part is the empirical analysis, This paper takes Changchun Movie Wonderland as an empirical research object from the perspective of tourism experience through questionnaires,tourists' travel network and interviews, using SPSS and EXCEL statistical software for sample analysis, reliability analysis, extraction of 14 factors IPA analysis. By analyzing we come to the conclusion affecting tourism' experience which are mainly high ticket,not sufficient time for traveling , low participation index and so on;the forth part is some advice on the basis of the Changchun Movie Wonderland's analysis, The recommendations are as follows: First, strengthen the planning and management.Second,build brand experience.Third,make rational ticket price from the perspective of the tourist experience.Fourth,experiential marketing.