世博期间私家车与轨道交通出行方式选择模型

Guiding people who travel by car to switch rail transit is one of the effective ways to solve the traffic during Shanghai World Expo. Used a revealed preference survey to grasp people’s current travel, and used a stated preference survey (SP) which divided into short distant and long distant situation to explore the travel mode choice behavior under different service levels. According to survey results and applying the discrete choice theory, the binary logit model was established. The result of the model analysis shows that people’s travel mode choice based on characteristics of travel individual , the current travel situation in RP survey, and time-saving by car and cost-saving by rail transit in SP survey. The research findings can provide a reasonable scientific basis for rail transit operations during determining the fare.